About us
We look at your water before we sell you anything
Pure Forge was set up in Canberra on one simple rule: test the water first. Every recommendation we make starts from what's actually coming out of your tap.
Our approach
Made to fit, the way a good tradesperson works
The name says what we care about. "Pure" is the water. "Forge" is the work: putting a system together properly, for one job, rather than pulling the same box off the shelf for every house.
Plenty of filtration is sold without anyone looking at the water. You end up with stages you don't need, or a unit too small for your household that chokes the shower pressure. We'd rather spend 45 minutes testing and asking questions, then recommend something smaller and cheaper if that's what suits.
We're based in Phillip, in the Woden Valley, and work right across Canberra, Queanbeyan and the surrounding region.

What we stand by
Four promises we keep on every job
Test before we quote
No recommendation until we've tested your water. If a stage isn't needed, it isn't on the quote.
Certified components
WaterMark certified systems, NSF-rated media, food-grade and BPA-free wetted parts.
Licensed installation
Every install is done by a licensed plumber, commissioned properly and explained before we leave.
We stick around
Reminders, cartridges and service visits from the same local team, for as long as you own the system.
Standards
Certified for Australian drinking water
Every system we supply is approved for connection to potable water and installed to the Plumbing Code of Australia.
- WaterMark certified. Required for plumbing products connected to drinking water in Australia.
- NSF-rated media. Filtration media made to recognised NSF standards.
- ISO 9001 manufacture. Built in quality-managed facilities with traceable parts.
Let's start with your water
A free in-home test ends with a written recommendation, whether or not you buy anything from us.